Every December since 1955, high school basketball squads have converged in Southwest Missouri to face off in the Neosho Holiday Classic. A staple of community activity between Christmas and New Year’s Day, the basketball tournament began with area schools coming together for a friendly competition. Despite a long history of support by the community, participation began to waver in the 1990s. Recognizing that successful high school basketball tournaments are driven by both business and community support, Branco Enterprises became the title tournament sponsor in 1998. Through the hard work of the Neosho High School, area businesses, and local volunteers, the tournament has grown to become one of the premier tournaments in the region. 

One of the unique components to the Holiday Classic is its deep-seated history and tradition with the added flair of highly competitive teams. In addition to local and regional teams, the tournament also includes teams from several states including Arkansas, Texas, Oklahoma, Tennessee and New York. Players also can show off their skills in the fan favorite Slam Dunk and Three Point Shoot-Out contests. As always, the high level of talent provides excellent opportunities to view great basketball. 

Numerous college scouts and media outlets attend the tournament, which can open the door to opportunities for players at the next level. At the same time, players are beneficiaries of unrivaled hospitality. Branco provides lodging and travel as necessary for the out-of-the-area teams. In addition, each player and coach receive a tournament t-shirt and hospitality rooms are available for coaches, players, officials, and administrators the duration of the tournament. Several area churches have become an integral part of the tournament in recent years by preparing and serving the evening meals. These churches include Abundant Life, Calvary Baptist, First Baptist, Northside Baptist, Racine Christian, Ritchey Baptist, and Cornerstone Bible Church. 

Working with staff, coaches, and administrators from the Neosho School District, Branco is committed to the long-term success of the tournament. We appreciate the dozens of workers and volunteers from the community and the many local businesses that provide support each year to make the tournament a success.